The informal economy leaves barely any digital footprint. We employee cutting edge tools and survey methodologies to acquire relevant and reliable data from these data dark ecosystems. Our large field force and dedicated field research teams reach into several thousands villages and towns across multiple States in india.
We use cutting edge tools and methodology to acquire dark data and use an analytical approach that combines machine learning with the science of complex systems to seek prospective and predictive insights.
We use our research insights to design new products, drive more targeted market segmentation and enable more intelligent credit underwriting.
We collaborate with researchers to provide access to our data acquisition machinery with the goal of uncovering insights that can enable more intelligent and efficient delivery of goods and capital to these underserved populations.
We seek prospective or predictive rather than retrospective approaches.